Cosmopolitan Magazine
↳ SOCIAL MEDIA DESIGN
Role: Graphic Designer
Creative Director: Katja Cho
Client: Cosmopolitan Magazine
Cosmopolitan is a popular lifestyle magazine that covers a wide range of topics, from fashion and beauty to relationships, health, and personal development.
Women’s march on washington
↳ SOCIAL MEDIA CAMPAIGN
Cosmopolitan started 2017 with a strong desire to cover more political content as the start of Trump’s first presidency was looming over the American public.
Social Media Design
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Social Media Design ✶
Monthly Campaigns
The first of every month, Cosmopolitan’s social media platforms were re-skinned to keep the brand looking fresh throughout the year. For the month of February, candy hearts and sex-positivity content, made for a very fun and cheeky change for a monthly update.
Social Media Design
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Social Media Design ✶
Black History Month
↳ SOCIAL MEDIA DESIGN
Role: Graphic Designer
Creative Director: Katja Cho
Client: Cosmopolitan Magazine
Black History Month is a series of collage portraits created to support Cosmopolitan’s celebration of black women in entertainment.
This series ran as part of the brand’s Black History Month campaign and spanned across multiple social media channels.
BRand DIRECTION
Each collage was accompanied by empowering quotes that highlight the cultural impact and inspiration of black actresses and musicians. The use of inspirational photos, bright colors and glittering details allowed these posts to shine brightly in a sea of somber competition.
These posts had high engagement, averaging 250k likes and over 300 comments per post.
Editorial
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Editorial ✶
Brand (re) Positioning
Following a change in brand leadership, Cosmopolitan visually shifted from pop vector to soft and chic aesthetics. This post series linked to various articles on the main site.
